Our Story

No matter how you practice self-care, we are dedicated to providing you with items to add to your routine. Founded by self care and wellness advocate Jalen Williams, Ethereal was born out of a time in his life when he was seeking better ways to feel like his highest self. 

We believe self-care is the best care. We often forget how important maintenance is and we neglect taking care ourselves due to how easy we can get caught up in life. 

Whether you're someone who practices self care daily, once a month or simply is someone who is looking for new and fun ways to introduce self care into your life...Let us help you feel Ethereal.